Advertiser know the levers of influence, and they pull them. Most of these “levers” are universal in that they work in all cultures. These levers are deep in our DNA and were good guidelines for personal survival for early mankind: run with the crowd, don’t take too long thinking about it, you need to get going. Influence to act “levers” are well known by the professionals and now, thanks to big data, are being honed sharper and are more specifically targeted than ever before. Previously they used shotguns, scattering shot in your general direction knowing they’d hit some “customers.” If you see an ad over and over that’s your proof it’s working; you don’t keep casting your hook in a pond if you don’t catch something. But nowadays advertisers are snipers, no more shotguns. Thanks to the processing of massive amounts of data, advertisers have you in their cross hairs. They know better what you might be doing, and buying, next Thursday than you do, literally.
Good one. I have forwarded this to others in my age group
Dave Anderson
Great article. Some say the advertisements are the only truth in a newspaper.
Again, ….so interesting! This is good, “my brother”!👍🏼👍🏼
Advertiser know the levers of influence, and they pull them. Most of these “levers” are universal in that they work in all cultures. These levers are deep in our DNA and were good guidelines for personal survival for early mankind: run with the crowd, don’t take too long thinking about it, you need to get going. Influence to act “levers” are well known by the professionals and now, thanks to big data, are being honed sharper and are more specifically targeted than ever before. Previously they used shotguns, scattering shot in your general direction knowing they’d hit some “customers.” If you see an ad over and over that’s your proof it’s working; you don’t keep casting your hook in a pond if you don’t catch something. But nowadays advertisers are snipers, no more shotguns. Thanks to the processing of massive amounts of data, advertisers have you in their cross hairs. They know better what you might be doing, and buying, next Thursday than you do, literally.
Rollie this is the kind of writing I want. Fun informative and interesting
D